Six Pack Strategies
Brand Marketing & Communications Solutions
Six Pack Strategies
Brand Marketing & Communications Solutions
Brand Marketing & Communications Solutions
Brand Marketing & Communications Solutions
Ken Langdon brings 25+ years of in-house and agency communications, brand, marketing, and corporate partnerships experience. Langdon's in-house experience includes The Walt Disney Company (Walt Disney World, Disneyland, Hong Kong Disneyland) and Caesars Entertainment. Langdon also led agency teams of over 20, managing client relations and account/campaign strategy for Great Wolf Lodge, Wahlburgers, Morimoto Restaurants, Rao's, Gordon Ramsay North America, Delaware North, Patina Restaurant Group, Insomnia Cookies and Disney Parks and Resorts, and Primtiv Group.
Six Pack Strategies is more than just a name, it's how we do business. We offer a variety of customized services to companies looking to grow their share of voice in the marketplace through strategy and execution. Understanding not every business has the same needs, we tailor our approach after first understanding the company's short, mid, and long-term goals. We specialize in top-down brand, marketing, and communication strategies that consider consumer-facing tactics including copy writing, dynamic marketing and media outreach, to back-of-house tactics like internal comms messaging, SEO and CRM.
The marketing and communications landscape has shifted wildly over the past decade, and continues to evolve rapidly with the emergence of new technologies that allow brands to reach directly into a consumer's life. We work with our clients to create a 360-degree view of the needs of the business to tailor an executable mar/comm strategy to maximize brand awareness to a targeted set of consumers. This includes influencer outreach and traditional media relations, understanding that a well-balanced outreach network is key to any campaign's success.
We will work with your team to create all the essential elements related to the development of a new restaurant, business, experience, or consumer packaged good. This includes brand logos, websites, and a true to-go-market strategy with a timeline of deliverable actions. Our integrated network of contacts in hospitality, gaming, food & beverage, cannabis and wellness brands are there as potential resources, or in some cases, business partners / advisors.
Media training is a specialized form of communications that provides company spokespeople to anticipate reporter behavior, avoid common traps, and confidently deliver key messaging. Though the media landscape continues to shift beyond traditional news outlets, the importance of media training is as important as ever in the social media era where every smartphone owner is a potential creator of content. We will coach your key leaders to they understand how to deliver a message with clarity and confidence each time.
Brand ambassadors in the world of sports & entertainment can help bring a product or company into the mainstream. From Tik Tok sensations to established celebrity chefs, current or retired athletes, or rising stars in the world of competitive sports, we can help create meaningful partnerships and lasting relationships with brands in a variety of sectors. Our network of contacts with agencies, managers, and celebrities themselves provides a wide spectrum of pricing options. Our team will manage the process from contract to content.
From theme parks, ticketed experiences, cruise ship launches, resorts, water parks, gaming centers and restaurants, we have both the experience and expertise to create and execute a fully integrated grand opening plan, product launch or special event.
In today's world of fast-paced communication overload, Content is King. Whether that is snappy website copy or socially driven videos and imagery, authentically and succinctly delivering your brand voice to targeted consumers is as important as ever. We will work with your team on identifying key content channels then building and executing a strategic approach that meets your business goals.
Six Pack Strategies works with businesses in hospitality, food & beverage, consumer packaged goods, CBD and cannabis brands. Email us at the link below or email Ken Langdon directly (ken@sixpackstrategies.com) to see how we can assist with the needs of your business. Thank you!
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