Ken Langdon is the founder of Six Pack Strategies and brings a 20-year track record of building brands and driving revenue growth across in-house and agency roles spanning hospitality, food and beverage, gaming, entertainment, sports, travel and tourism, wellness, CPG, and outdoor sectors. Ken and his teams collaborate seamlessly with C-suite leaders and founders to translate business strategy into marketing and communications plans that sharpen positioning, accelerate demand, and elevate the guest experience; with a clear line of sight to revenue performance and EBITDA.
Ken's background includes leadership roles within global organizations including The Walt Disney Company and Caesars Entertainment, as well as agency leadership guiding teams of over 20 while serving as both strategist and advisor to brands including Great Wolf Lodge, Gordon Ramsay North America, Patina Group, Insomnia Cookies, Rao’s, The Venetian Resort, Airhead, Aqua Leisure, and Yukon Charlie’s.
Equally strategic and hands-on, we work alongside creatives, media buyers, AI engineers, and PR teams to develop campaigns, content, and AEO / GEO strategies, while leading media outreach to ensure execution with precision and accountability. We are as comfortable in a P&L review as in a creative brainstorm, bridging financial rigor with brand-building.
We've led integrated campaigns and high-profile launches for destination-driven restaurants, including Disney Springs openings Morimoto Asia, STK, Guy Fieri’s Chicken Guy!, The Edison, and Maria & Enzo’s; alongside dozens of restaurants and across Boston, Chicago, Orlando, Las Vegas, and New York. We've collaborated directly with leading culinary talent including Bobby Flay, Gordon Ramsay, Iron Chef Morimoto, Tony Abou-Ganim, Rick Moonen, Susan Feniger, Mary Sue Milliken, François Payard, Adam Sobel, David Varley, and Guy Savoy.
Our experience extends into CPG and publishing, leading communications and brand strategy for Morimoto’s collaboration with The Spice House, Wahlburgers at Home, and Rao’s Homemade, along with product visibility for Tony Abou-Ganim’s Modern Mixologist tools and cookbooks including Rao’s on the Grill, Vodka Distilled, and Rao’s Classics.
We've also contributed to major themed entertainment and attraction launches, including initiatives with The Walt Disney Company and the opening of Hong Kong Disneyland. Our team has led campaigns for Minus5 Ice Bar, Main Event Entertainment, and Pinstripes, supported Merlin Entertainments brands including Madame Tussauds, and drove go-to-market communications for the official Wizarding World of Harry Potter companion app.
We work directly with expert teams to adapt content and media strategies for AI-driven discovery, ensuring brands show up where LLMs are shaping answers, not just rankings. This includes optimizing for intent, authority, and structured storytelling so brands remain visible as search results become more curated and competitive.
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